Roadmap
Infrastructure for product claims
Provien begins with beauty, cosmetics and personal care, where claim density and regulatory scrutiny are highest, and extends to all consumer products as evidence requirements become mandatory.
Phase 1Available
Claims Evidence Platform
- Claims Library and Evidence Vault
- Registry connections and certificate references
- Approval workflow and publication gates
- Expiry monitoring and audit history
- Compliance dashboards and evidence packs
Phase 2In development
Collaboration, Integration and Automation
- Supplier collaboration workspaces at scale
- Retail integrations for proof and data requests
- Workflow automation across review and renewal
- API platform with webhooks and partner scopes
- Multi-brand and multi-market portfolio governance
Phase 3Planned
Intelligence and Passport Infrastructure
- AI evidence validation against claim scope
- Automatic claim risk detection across channels
- Global regulatory monitoring and change impact
- Digital Product Passport platform and issuance
- Industry-wide claim substantiation standards
Long-term vision
A shared infrastructure layer for claim substantiation
Retailers, marketplaces and regulators increasingly require the same thing: a verifiable, machine-readable answer to what a product claims and what supports it. Provien is built to be the layer that answers it.
Brands
One register of record for claims, evidence and approvals.
Retailers
Consistent, queryable substantiation data per SKU.
Certifiers
Accurate references to their records, checked at source.
Regulators
Defensible audit history on request.